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brand potential index

Толкование Перевод

1 brand potential index

марк. индекс потенциала марки (отношение индекса развития рынка к индексу развития марки для определенного региона)

See:

brand development index, market development index

* * *
abbrev.: BPI индекс потенциала "брэнда": отношение индекса развития рынка (market development index) и индекса развития "брэнда" (brand development index) для конкретного региона; данный индекс используется для предсказания будущих продаж товара.

Англо-русский экономический словарь > brand potential index
2 brand

1. сущ.
1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)

to set brand apart — ставить марку особняком

Syn:

brand name 2), brand mark 2)

See:

barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)

2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)

See:

elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team

3) общ. клеймо

See:

, brand mark 3)
2. гл.
1) общ. ставить клеймо [марку\]

2) с.-х. клеймить; таврить ( животное)

3) торг. маркировать ( товар)

See:

branded, branding

* * *
"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.
* * *

Реклама

марка

наименование, символ, знак, дизайн или их комбинации как средство идентификации товара

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Маркетинг

1. сорт, качество

2. торговая марка

Англо-русский экономический словарь > brand
3 BPI

1) = brand potential index 2) = buying power index
* * *

индекс покупательной способности

Англо-русский экономический словарь > BPI
4 market

1. сущ.
1) эк. рынок; базар (специальное место, где осуществляется торговля)

COMBS:

market square — рыночная площадь

It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.

ATTRIBUTES: street, roadside 2., open-air 2. а), public 1. 4) а)

Syn:

marketplace 1), bazaar 1)

See:

street market 2), roadside market, open-air market, public market 1)

2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)

to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже

In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.

ATTRIBUTES [product\]: product 1) б), financial 2) б), service 1. 2) а), political 1. 1) а)

ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)

ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)

See:

CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price

3)

а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)

COMBS:

a good market for used cars — хороший спрос на подержанные автомобили

there's no market for these goods — на эти товары нет спроса

The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.

ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)

See:

actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)

б) эк. потребители

ATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional

Syn:

market audience

See:

brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attrition

в) марк. рынок сбыта ( географический район)

to open up a new market — открывать новый рынок

ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide

Syn:

market area, geographic market, geographical market

See:

colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-market

г) марк. = market segment

ATTRIBUTES:

youth market — молодежный сегмент рынка

ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)

See:

black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market

4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)

the market is dull — вялый рынок

ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)

See:

active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market

5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)

fish market — рыбный магазин

meet market — мясной магазин

6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)

transition from plan to market — переход от плана к рынку

See:

market economy, regulated market 2), black market 1) б) Market-Oriented Sector-Selective

7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)

ATTRIBUTES: common 1) а), single 2) а)

See:

common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa
2. гл.
1) эк. продавать, реализовывать, распространять

to manufacture and market a product — производить и продавать продукт

to receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта

to market the product in an alternative channel — распространять продукт через альтернативный канал

to market the product overseas — продавать продукт за рубежом

2) марк. осуществлять маркетинг, позиционировать, продвигать

to market an organization — рекламировать организацию

E-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.

See:

marketer
3. прил.
1) эк. рыночный

а) ( соответствующий рыночным принципам)

Ant:

market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)

See:

market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transaction

б) ( характерный для данного рынка или действующий на данном рынке)

See:

market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market Eye

в) ( имеющий отношение к рынку)

See:

market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing

2) эк. товарный, рыночный ( предназначенный для продажи на рынке)

market fish — товарная рыба, рыба для продажи

market stock — товарный скот, скот для продажи

market vegetables — товарные овощи, овощи для продажи

Syn:

marketable 3)

See:

market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)

* * *
market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.
* * *

рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура
. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .
* * *

Инвестиционная деятельность

рынок

организованное собрание/встреча людей, на которой происходит торговля ценными бумагами

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Маркетинг

рынок

территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность

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Маркетинг

letter рыночный обзор

конъюнктурный обзор; бюллетень о состоянии рынка

Англо-русский экономический словарь > market

См. также в других словарях:

Brand Potential Index (BPI) — The correlation between a given brand s market development index and its brand development index for a specific market or geographic area. The Brand Potential Index (BPI) compares actual and potential customers within a market area to the… … Investment dictionary
Brand Equity — Der Begriff Markenwert (auch Brand Equity oder Brand Value) bezeichnet den monetären Wert einer Marke. Inhaltsverzeichnis 1 Definition 2 Markenwertberechnung 2.1 Finanzorientierte Ansätze 2.1.1 Kostenorientierte Markenbewertung … Deutsch Wikipedia
Brand Value — Der Begriff Markenwert (auch Brand Equity oder Brand Value) bezeichnet den monetären Wert einer Marke. Inhaltsverzeichnis 1 Definition 2 Markenwertberechnung 2.1 Finanzorientierte Ansätze 2.1.1 Kostenorientierte Markenbewertung … Deutsch Wikipedia
Brand New Eyes — Studio album by Paramore Released September 29, 2009&# … Wikipedia
Brand New — This article is about the rock band. For other uses, see Brand New (disambiguation). Brian Lane redirects here. For the fictional character, see New Tricks (TV series)#main characters. Brand New Brand New performing live at The Flex in Vienna on… … Wikipedia
brand — Synonyms and related words: acid, actual cautery, aroma, ash, ashes, aspersion, attaint, attribute, badge, badge of infamy, bar sinister, baton, bedaub, bend sinister, besmear, besmirch, besmoke, bespatter, bestain, billhead, birthmark, black eye … Moby Thesaurus
Tide (brand) — Tide is the name of a popular laundry detergent on the market in Canada, the United States and other countries. It is manufactured by Procter Gamble. Tide is marketed under various sub brands, such as 2x Ultra Tide. [ [http://www.tide.com/en… … Wikipedia
CBOE DJIA BuyWrite Index (BXD) — The CBOE S P DJIA BuyWrite Index (ticker symbol BXD) is a benchmark index designed to show the hypothetical performance of a portfolio that engages in a buy write strategy on the Dow Jones Industrial Average (DJIA). DescriptionsThe term buy write … Wikipedia
Markenbewertung — Der Begriff Markenwert (auch Brand Equity oder Brand Value) bezeichnet den monetären Wert einer Marke. Inhaltsverzeichnis 1 Definition 2 Markenwertberechnung 2.1 Finanzorientierte Ansätze 2.1.1 Kostenorientierte Markenbewertung … Deutsch Wikipedia
Markenwert — Der Begriff Markenwert (auch Brand Equity oder Brand Value) bezeichnet den monetären Wert einer Marke. Inhaltsverzeichnis 1 Definition 2 Markenwertberechnung 2.1 Finanzorientierte Ansätze … Deutsch Wikipedia
NetBase Solutions, Inc. — NetBase Solutions, Inc. Type Private Industry Natural Language Processing Social Media Measurement Market Research Founded 2004 … Wikipedia

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